Here to find the critical bits of data that get lost in the noise.
Seeing is believing.
Data is vast, nuanced, and multifaceted.
Shouldn’t your analytics be too?
Looking through thousands, millions, or even billions of rows of data in an instant is impossible… or is it? Data visualization allows you to harness the power of the visual cortex to process an entire image in less than a tenth of a second.
Taking advantage of preattentive attributes like color, shape, and size supercharges our ability to take in and work with information; taking us out of the weeds and into the big picture.
What’s the point?
Have you ever read an article that was just too information-dense to really understand?
Often, care is not given to the presentation of data. But if presentation is ignored or deprioritized, how can the full meaning be communicated?
How much value is left on the table when information isn’t properly packaged? A lot.
A focused picture of data, either to discover or present insight, is an essential tool for influencing outcomes and informing decisions.
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Stephen A. Myers
stephen@lostbit.io